Stephen is preparing his pitch for a bank representative that will be considering him for a business loan.He lists the resumes and credentials of chefs who are working in his restaurant's kitchen.This is an example of what marketing principle from the 7 Ps?
A)positioning
B)promotion
C)people
D)packaging

Question

Quizplus · Accepted Answer

The principle being exemplified here is "people" from the 7 Ps of marketing. Stephen is highlighting the qualifications and experience of his chefs, which is relevant to the success of his restaurant and its ability to pay back a business loan.

Stephen Is Preparing His Pitch for a Bank Representative That