S.A.V.E.advocates marketing a product based on ______ rather than emphasizing its features.

Question

Quizplus · Accepted Answer

Marketing a product based on how it meets customer needs is an effective approach as it focuses on the benefits that the product can provide to the consumers. This approach is more customer-centric as it addresses the concerns and desires of the target market, which can lead to increased sales and customer satisfaction. Emphasizing the product's features, on the other hand, may not necessarily resonate with the customers and may not address their specific needs, which can lead to decreased interest and sales.

SA Marketing