Crowdfunding entrepreneurs should set a funding target that is ______.
A)aggressive to signal confidence in the product or service for potential investors.
B)low and easy to outperform in order to generate buzz around the product or service.
C)realistic enough to attract backers but high enough to cover costs.
D)as high as possible to generate as much initial cash as possible to infuse into the business.

Question

Quizplus · Accepted Answer

A realistic funding target is important to attract backers and cover costs, but it should not be too low as to hinder the success of the project.

Crowdfunding Entrepreneurs Should Set a Funding Target That Is ______