Rory and Katie manufactured a smartphone-related product marketed for personal safety.Unsure about the best market segment to target,they developed a product for older adults and the general public but they decided to also market it for children.Which of the following is the most likely cause for failure here?

Question

Quizplus · Accepted Answer

The most likely cause for failure is uncertainty. By targeting multiple market segments that have different needs and interests, Rory and Katie may struggle to effectively communicate the value of their product to each group. This could lead to confusion and uncertainty among potential customers, ultimately impacting sales and overall success.

Rory and Katie Manufactured a Smartphone-Related Product Marketed for Personal