A company prices a product at market levels but packages the product to read "introductory pricing." This would indicate which of the following pricing strategies?
A)customer-led pricing
B)psychological pricing
C)freemium pricing
D)bundled pricing

Question

Quizplus · Accepted Answer

This is an example of psychological pricing, as the packaging wording creates a perception of a lower introductory price, even if the actual price is the same as the market level.

A Company Prices a Product at Market Levels but Packages