A franchisor's ability to maintain the public's perception of the quality of the goods and services associated with its trade name,trademarks,and service marks is the essence of its success.

Question

Quizplus · Accepted Answer

Maintaining the public's perception of quality is crucial for a franchisor's success because it directly affects their brand reputation and the trust that the public has in their products or services. This, in turn, can impact sales and profitability, which are essential for any business to thrive.

A Franchisor's Ability to Maintain the Public's Perception of the Quality