Why did Coke decide to leave the market in India in 1977?
A)Coke was unwilling to share its secret formula.
B)Coke was not considered healthy and sales were low.
C)Media and corporate publicity in India was government controlled.
D)The technology in India was not adequate to support the Coke infrastructure.

Question

Quizplus · Accepted Answer

Coke decided to leave the Indian market in 1977 because the Indian government required Coca-Cola to disclose its secret formula and dilute its equity stake, which the company was unwilling to do.

Why Did Coke Decide to Leave the Market in India