The halo effect is used to describe the impact that introducing a new product to the market can have on company sales of existing products.

Question

Quizplus · Accepted Answer

The halo effect refers to the cognitive bias where the perception of one positive trait (such as attractiveness or a single positive aspect of a product) influences the overall judgment of a person or product, rather than specifically describing the impact of new products on existing product sales.

The Halo Effect Is Used to Describe the Impact That