The USDA became embroiled in a crisis communications scenario over a new type of beef processing because consumers did not know or understand the facts.

Question

Quizplus · Accepted Answer

The USDA did face a crisis communications scenario in 2012 over a new type of beef processing known as "lean, finely textured beef" or "pink slime," which consumers were not aware of or did not fully understand.

The USDA Became Embroiled in a Crisis Communications Scenario Over