Why is employee advocacy in the form of employee messaging a viable strategy for health-care organizations?
A)ranks as more credible than messaging from the CEO or board of directors
B)offers unsolicited inside info
C)provides testimonials at no additional cost
D)can be easily tailored to specific audiences

Question

Quizplus · Accepted Answer

Employee messaging is more credible because it comes from someone who is part of the organization and has firsthand experience, as opposed to messaging from higher-level executives. This can be especially important in the healthcare industry, where patients may be seeking information from sources they perceive as trustworthy.

Why Is Employee Advocacy in the Form of Employee Messaging