What should be the focus during the crisis impact stage of crisis communications?

Question

Quizplus · Accepted Answer

The focus during the crisis impact stage of crisis communications should be on supporting people affected by the crisis. This includes providing assistance, resources, and information to those impacted by the crisis, as well as listening and responding to their needs and concerns. Returning to normal business operations, altering reputation, and developing new stand-by statements can come later in the crisis management process.

What Should Be the Focus During the Crisis Impact Stage