Which of the following describes the primary goal for a company in the precrisis phase of crisis communications?

Question

Quizplus · Accepted Answer

The primary goal for a company during the precrisis phase of crisis communications is to identify potential crises. This involves conducting a risk assessment and developing a plan of action for how the company will respond to a crisis if it does occur. Searching for emerging trends and selecting key spokespeople and designating a crisis response team are important steps, but they are secondary to identifying potential crises.

Which of the Following Describes the Primary Goal for a Company