By engaging in issues management and preparing a litigation response protocol in advance,Taco Bell avoided permanent damage to its reputation when faced with the "seasoned beef" lawsuit.

Question

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By engaging in issues management and preparing a litigation response protocol in advance, Taco Bell was able to respond quickly and effectively to the lawsuit and address any concerns or misinformation that may have been spread about their products. This allowed them to avoid any lasting damage to their reputation and maintain the trust of their customers.

By Engaging in Issues Management and Preparing a Litigation Response