What are two reasons organizational branding is more critical than ever before?
A)increase in consumers work hours and increase on consumer debt
B)increased interest in health and fitness and increased access to media
C)increase in consumer spending and increase in social media use
D)increase in global competition and pervasiveness of online commerce

Question

Quizplus · Accepted Answer

With the increase in global competition, organizations need to differentiate themselves from their competitors in order to stand out to consumers. Additionally, the pervasiveness of online commerce means that consumers have more access than ever before to information about companies and their products/services, making branding even more critical in order to create a positive perception and attract customers.

What Are Two Reasons Organizational Branding Is More Critical Than