Managing media relations and defending your company's reputation is easier with social media,because communications professionals have more control over the public message.

Question

Quizplus · Accepted Answer

While social media can provide a platform for companies to communicate directly with their audiences, it also opens up the possibility of negative comments and viral backlash. This means that managing media relations and defending a company's reputation through social media requires careful strategy and monitoring, rather than simply having more control over the public message.

Managing Media Relations and Defending Your Company's Reputation Is Easier