Researching what customers believe and know about a company or product will assist public relations professionals develop corporate social responsibility messages that are communicated in a ______ voice.

Question

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Researching customer beliefs and knowledge about a company or product will help public relations professionals understand what the public wants and needs. By tailoring corporate social responsibility messages based on this research, the messages will come across as genuine and authentic, which is important in building trust with the public.

Researching What Customers Believe and Know About a Company or Product