A particular benefit of social media to PR practitioners is having a direct channel to target audiences without interference by a ______.
A)limited reach
B)media gatekeeper
C)printing deadline
D)delayed press release

Question

Quizplus · Accepted Answer

Social media allows PR practitioners to communicate directly with their target audience without relying on traditional media gatekeepers such as editors or reporters. This gives them greater control over their message and the ability to tailor it to their specific audience. The other options, such as limited reach or printing deadlines, are limitations of traditional media that social media helps to overcome, but they do not directly relate to the benefit of bypassing media gatekeepers.

A Particular Benefit of Social Media to PR Practitioners Is