Which of the following would help a PR professional determine the most appropriate reporter to approach with a pitch?

Question

Quizplus · Accepted Answer

Using a commercial database like Business Wire can help a PR professional target specific reporters and media outlets based on their beat, location, and previous coverage history. This can increase the chances of the pitch being well-received and published. Generating buzz on Facebook, submitting a press release to multiple media outlets, and creating a broad list of target media may not necessarily help in determining the most appropriate reporter to approach with a pitch.

Which of the Following Would Help a PR Professional Determine