Tough Tires recently issued a tire recall after numerous drivers experienced blowouts due to a manufacturing defect.What role will the firm's PR team likely play during this crisis?

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The firm's PR team will likely play a key role in supporting the Tough Tires spokesperson in responding to the media during this crisis. The team will help to craft key messages and talking points, provide background information and context, and provide media training to ensure the spokesperson is well-prepared to handle tough questions and communicate effectively with stakeholders. While identifying corporate bloggers, communicating directly with the media, and providing information anonymously to the media may be useful tactics in some situations, they are not likely to be the primary role of the PR team during a tire recall crisis.

Tough Tires Recently Issued a Tire Recall After Numerous Drivers