What element of Chip and Dan Heath's SUCCESs principles prompts writers to identify the essential core of their ideas?

Name: What element of Chip and Dan Heath's SUCCESs principles prompts writers to identify the essential core of their ideas?
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The "Simple" principle in Chip and Dan Heath's SUCCESs model encourages writers to distill their messages to the core essence, making it easier for their audience to understand and remember the key idea.

What Element of Chip and Dan Heath's SUCCESs Principles Prompts