In her book Just Good Business,UC Berkeley Professor Kellie McElhaney cites what statistic as evidence that business leaders view corporate social responsibility as good business?
A)Three-quarters of business leaders are focusing on CSR to create revenue streams.
B)87% of Millennials prefer to purchase products with a social or environmental benefit.
C)54% of business leaders are convinced that their companies' CSR activities give them a competitive advantage over their top competitors.
D)In 2016,Fortune 500 companies collectively saved nearly $3.7 billion through climate change and energy conservation activities.

Question

Quizplus · Accepted Answer

The statistic cited is that 54% of business leaders believe that their companies' CSR activities give them a competitive advantage over their top competitors. This indicates that they view CSR as good business, as it benefits their company's bottom line. The other options are not directly related to business leaders' views on CSR as good business.

In Her Book Just Good Business,UC Berkeley Professor Kellie McElhaney