Vince,a PR professional,has been hired by Rialto Theatres to develop a PR campaign.As part of his research,Vince attends movies at different Rialto locations and times to gain an understanding of what consumers encounter and how they behave.Which research method is Vince using?
A)focus group observation
B)participant observation
C)content analysis
D)in-person survey

Question

Quizplus · Accepted Answer

Vince is using participant observation, where he is immersing himself in the environment and observing consumer behavior firsthand. This is different from a focus group observation or content analysis, which would involve analyzing data after the fact, and from an in-person survey, which would involve asking consumers directly for their opinions.

Vince,a PR Professional,has Been Hired by Rialto Theatres to Develop