Which one of Cialdini's influence principles relates to the idea of group conformity?
A)reciprocation
B)social proof
C)liking
D)authority

Question

Quizplus · Accepted Answer

The influence principle that relates to the idea of group conformity is social proof, which is the concept that people tend to follow the behavior and actions of others in their group or social circle. This is why social proof is commonly used in marketing, with phrases such as "Join the millions of satisfied customers" or "9 out of 10 experts recommend."

Which One of Cialdini's Influence Principles Relates to the Idea