What is the primary reason that the study of ethics is relevant to PR practitioners?

Question

Quizplus · Accepted Answer

Ethics is particularly relevant to PR practitioners because PR has the power to shape attitudes and promote behaviors. This influence can be used for positive or negative purposes, making it essential for practitioners to consider the ethical implications of their actions. Failing to do so can damage reputation, undermine trust, and harm individuals or groups who are impacted by PR campaigns. Therefore, ethics plays a critical role in guiding PR practice and ensuring that it aligns with values of integrity and responsibility.

What Is the Primary Reason That the Study of Ethics