Bloggers who make endorsements for products must disclose any material connections they have with the seller of the product.

Question

Quizplus · Accepted Answer

This is a requirement set by the Federal Trade Commission (FTC) to ensure transparency and honesty in advertising. Bloggers must disclose any financial or other material connections they have with the seller of the product in their endorsements to avoid deceiving their audience. Failure to disclose can result in legal action against the blogger and the seller.

Bloggers Who Make Endorsements for Products Must Disclose Any Material