Which of the following ideas is credited to Dan Edelman?
A)integrating a marketing message through all media communications
B)offering free public relations services to reputable charities and causes
C)establishing a strong social media presence by paying bloggers to mention products
D)sending company spokespeople on national media tours to promote new products

Question

Quizplus · Accepted Answer

Dan Edelman is credited with pioneering the concept of sending company spokespeople on national media tours to promote new products, which became a staple strategy in public relations.

Which of the Following Ideas Is Credited to Dan Edelman