Which of the following should be the basis for evaluating the impact of a PR campaign?
A)short- and long-term marketing strategies
B)detailed competitive intelligence
C)specific,measurable objectives
D)duration of media impressions

Question

Quizplus · Accepted Answer

Specific, measurable objectives should be the basis for evaluating the impact of a PR campaign as they provide a clear understanding of what the campaign hopes to achieve and how success will be measured. Short- and long-term marketing strategies, detailed competitive intelligence, and duration of media impressions may be important factors to consider, but they do not necessarily provide a comprehensive evaluation of the impact of the campaign on achieving its goals.

Which of the Following Should Be the Basis for Evaluating