Unlike advertising,PR has which of the following characteristics?
A)being based on research
B)having limited production costs
C)relying on paid media exposure
D)focusing on transactions

Question

Quizplus · Accepted Answer

PR typically has lower production costs compared to advertising as it relies on earned media exposure through media coverage, word-of-mouth and public interest, while advertising normally involves creating and purchasing space in paid media such as television ads, billboards, and print ads.

Unlike Advertising,PR Has Which of the Following Characteristics