With respect to the importance of moral issues in business, Thomas Jones posited that:

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Thomas Jones posited that moral issues of high intensity are more pronounced than those of low intensity. This means that highly morally charged issues are more likely to have a greater impact on decision-making and business practices than issues that are less morally potent. This is likely because highly charged moral issues are easier to identify and evaluate, and thus carry more weight in the decision-making process.

With Respect to the Importance of Moral Issues in Business