Because customer preferences must be considered, which of the following should play an important role in product line decisions?

Question

Quizplus · Accepted Answer

Marketing managers are responsible for researching and understanding customer preferences, which should heavily influence product line decisions. Production managers, human resources managers, and first-line supervisors may be involved in the process, but their roles are not as central to considering customer preferences.

Because Customer Preferences Must Be Considered, Which of the Following