When Starbucks states that by 2017 it plans to purchase 100% of its coffee from ethical sources, it is stating which of the following?
A) a goal
B) a plan
C) a strategy
D) a task

Question

Quizplus · Accepted Answer

Starbucks' statement is a goal, as it is an objective that the company aims to achieve in the future. A goal is a broad statement that provides direction and motivation for actions, but it does not specify the details of how it will be achieved or the steps required to attain it.

When Starbucks States That by 2017 It Plans to Purchase