Suppose Gillette is seeking a manufacturer in Bangladesh that will produce and market Gillette razors in that country. Gillette expects a royalty from its partner in Bangladesh. Which arrangement will be the best choice for Gillette?

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Quizplus · Accepted Answer

Licensing would be the best choice for Gillette as it allows them to share their technology and expertise with their partner in Bangladesh while still maintaining control over their intellectual property. This would also allow them to receive a royalty from their partner in exchange for the right to use their brand and technology. This option is also relatively low-risk compared to joint ventures or multinational agreements, which can be more complex and require more resources.

Suppose Gillette Is Seeking a Manufacturer in Bangladesh That Will