Anup decides to take her small company international. She needs a low-risk method that won't require a large investment. She knows she might need to choose a method where she doesn't maintain 100% control over what happens with her product in the international markets. Which of the following would most likely be Anup's first step in going global?

Question

Quizplus · Accepted Answer

Advertising products on the Internet and exporting them is a low-risk method to enter into international markets without requiring a large investment. This method allows the company to test the waters and gather feedback from international customers before fully committing to establishing a physical presence in a foreign country. It also does not require maintaining control over product distribution in the foreign market. While joint ventures, new facilities, and strategic alliances are all viable options for expanding globally, they would require higher levels of investment and potentially greater risks.

Anup Decides to Take Her Small Company International