Why did Gabriella choose franchising as her method of entry for her jewellery and accessory business?
A) she wanted to maintain a high level of control in the business and was willing to take significant risks to enter the overseas market
B) she was not concerned about her level of control in the business but was concerned about her level of risk
C) she wanted to maintain a moderate level of control but lacked funds to open a division overseas
D) she was very concerned about her level of control in the company and wished to join a partnership to enter the overseas market

Question

Quizplus · Accepted Answer

Gabriella chose franchising because she wanted to maintain a moderate level of control in the business but lacked funds to open a division overseas. Franchising allowed her to expand her business overseas without the financial burden of opening and operating multiple locations herself.

Why Did Gabriella Choose Franchising as Her Method of Entry