As a Farmer of Avocados, You Operate in a Market

As a farmer of avocados, you operate in a market of only one seller. What is the key strategic consideration in running your business?

A) to differentiate your product from that of your competitors
B) to minimize your costs
C) to match the pricing of the handful of other competitors in your market
D) to set any price you want, because you control the majority of your industry