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The Marketing Manager for a Plumbing Supply Wholesaler Sorts Information

Question 12

Multiple Choice

The marketing manager for a plumbing supply wholesaler sorts information in the database on the purchase history for each customer in order to determine which parts they purchase most frequently. What function of the management information system (MIS) does this illustrate?


A) gather data
B) present information
C) process data
D) report information

Correct Answer:

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