The Professional Businesswomen's Association on your campus has asked you to recommend an advertising medium for its fee-based seminars, and you have suggested the use of direct mail. Which of the following would support your decision to use direct mail versus other types of advertising?

Question

Quizplus · Accepted Answer

Direct mail allows highly selective and personal targeting, meaning that the Professional Businesswomen's Association can tailor their message to specific individuals or groups. This can increase the effectiveness of the advertising and ultimately lead to increased seminar attendance. The other options (A, C, and D) are also benefits of direct mail, but only B directly addresses the decision to use direct mail over other types of advertising.

The Professional Businesswomen's Association on Your Campus Has Asked You