Anisha, a personal fitness trainer, wants to get more clients in the area. She obtains membership lists from local health clubs and the YMCA so she can contact these individuals about the services she offers. Which step in the personal-selling process does this represent?

Question

Quizplus · Accepted Answer

This represents prospecting, as Anisha is actively seeking out potential clients by obtaining membership lists from local health clubs and the YMCA. Prospect is the first step in the personal-selling process, and involves identifying potential customers who may be interested in buying the product or service being offered.

Anisha, a Personal Fitness Trainer, Wants to Get More Clients