A retailer places a life-size cardboard cut-out of a well-tanned beauty pageant contestant in a bikini, holding a can of suntan lotion, at the end of the aisle where sun-care products can be purchased. What type of sales promotion is this?

Question

Quizplus · Accepted Answer

The life-size cardboard cut-out is a point-of-purchase display, which is an in-store promotional tactic designed to attract attention and encourage impulse purchases.

A Retailer Places a Life-Size Cardboard Cut-Out of a Well-Tanned