Knowing that many people hold parties for Canada Day, Pepsi would like to stand out among competitors and gain the attention of consumers. What would be the best promotion method for Pepsi?

Question

Quizplus · Accepted Answer

Creating an eye-catching point-of-purchase display at grocery stores would be the best promotion method for Pepsi because it would allow them to grab the attention of consumers who are already in the store for Canada Day party supplies. It would also differentiate them from competitors who may be offering coupons or under-the-cap contests.

Knowing That Many People Hold Parties for Canada Day, Pepsi