At the most recent Sony Consumer Electronics Show, Sony announced its new products, including a glass sound speaker and a digital recorder. This is an example of which public relations tool?

Question

Quizplus · Accepted Answer

The announcement of new products at a Sony Consumer Electronics Show would likely be made through a press conference, which is a public relations tool used to directly communicate information to members of the media. Press releases are written statements distributed to media outlets, sales promotions are designed to encourage purchasing behavior, and event sponsorships involve sponsoring an event or activity for brand visibility.

At the Most Recent Sony Consumer Electronics Show, Sony Announced