In general, consumer goods are likely to be sold using advertising, while industrial products are more likely to be sold using which of the following?

Question

Quizplus · Accepted Answer

Industrial products tend to be sold using personal selling, as these products often involve complex decision-making and may require personal consultation and expertise to be properly understood and utilized. Publicity, public relations, and sales promotion are generally less effective for industrial products, which may have a limited target market and require targeted, personalized outreach to potential customers.

In General, Consumer Goods Are Likely to Be Sold Using