The Kraft Heinz Company plans to introduce two new organic flavours after reviewing point of sale information from Walmart, which showed higher sales of the organic products than the non-organic juice drink. Which benefit of intermediaries is illustrated in this example?
A) breaking bulk
B) valuable marketing information
C) efficiency and assortment of goods
D) instant sales infrastructure

Question

Quizplus · Accepted Answer

The benefit of intermediaries illustrated in this example is valuable marketing information, as Walmart provided point of sale data that influenced Kraft Heinz's decision to introduce new organic flavours.

The Kraft Heinz Company Plans to Introduce Two New Organic