You decide to host a Super Bowl party for your friends. You go to the nearest supermarket, where you buy frozen pizza, chips, salsa, beer, wine, paper plates and napkins, and even plastic tableware, all in one place. What benefit of intermediaries is illustrated in this example?
A) breaking bulk
B) instant sales infrastructure
C) efficiency and assortment of goods
D) valuable marketing information

Question

Quizplus · Accepted Answer

The benefit of intermediaries illustrated in this example is efficiency and assortment of goods. The supermarket offers a wide variety of items needed for the party, making it more convenient and efficient for the host to find everything in one place. This is a key advantage of intermediaries, as they facilitate the flow of goods and services from producers to consumers by consolidating and distributing products through various channels. In this case, the supermarket serves as an intermediary, providing a range of products to meet the needs of the customer.

You Decide to Host a Super Bowl Party for Your