Apple uses premium pricing for their products and prices are rarely discounted. This suggests that Apple has which of the following pricing objectives?
A) to build a loyal user base
B) to communicate brand value
C) to maintain the status quo
D) to increase market share

Question

Quizplus · Accepted Answer

Apple's use of premium pricing without discounts suggests that their pricing objective is to communicate brand value and maintain a perception of quality and exclusivity.

Apple Uses Premium Pricing for Their Products and Prices Are