TCBY wants to expand its line of food products. If the company sends surveys to consumers to determine which food items would appeal to them for desserts or snacks, which phase of new product development does this represent?
A) idea generation
B) product development
C) screening
D) business analysis

Question

Quizplus · Accepted Answer

Sending surveys to consumers to determine which food items would appeal to them brings about new ideas, so this represents the idea generation phase of new product development.

TCBY Wants to Expand Its Line of Food Products