Jamie drops her smartphone in the cafeteria and shatters the screen, so she needs to buy a new phone. Which step of the consumer decision process does this illustrate?

Question

Quizplus · Accepted Answer

Jamie dropping her smartphone and shattering the screen creates a need for a new phone, which is the problem recognition step in the consumer decision process. Recognizing that there is a problem or need is the first step in the decision-making process.

Jamie Drops Her Smartphone in the Cafeteria and Shatters the Screen