Adding a reward for a desired behaviour is called positive reinforcement. What is the term for withholding a reward to discourage a behaviour?

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Extinction in behavioral psychology refers to the process of reducing or eliminating a behavior by withholding the reinforcement that previously maintained it. This method is used to discourage a behavior by not providing the expected reward or positive outcome, leading to a decrease in the frequency of that behavior over time.

Adding a Reward for a Desired Behaviour Is Called Positive