_____ is the process by which companies cluster customers into homogeneous groups-be they demographic, geographic, or even psychographic.

Name: _____ is the process by which companies cluster customers into homogeneous groups-be they demographic, geographic, or even psychographic.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Market segmentation is the strategy of dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them.

_____ Is the Process by Which Companies Cluster Customers into Homogeneous