Jade Inc., a cosmetics company, caters to women between the ages of 20 and 50. Given this information, it can be said that Jade has used the process of _____ to select its consumer base.

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Quizplus · Accepted Answer

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. In this case, Jade Inc. has segmented its market based on age, catering specifically to women between the ages of 20 and 50.

Jade Inc, a Cosmetics Company, Caters to Women Between the Ages